AI Principles

 These principles were developed in conjunction with the 2017 Asilomar conference, though the process described here. Artificial intelligence has already provided beneficial tools that are used every day by people around the world. Its continued developm…

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A Vision for AI-Driven Customer Journeys

Companies are investing heavily in customer data hubs and integration strategies to build a full, 360-degree view of every customer. At the same time, marketing clouds are becoming more connected – enabling marketers to orchestrate their customers’ experi... (more…)

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