A Vision for AI-Driven Customer Journeys

Companies are investing heavily in customer data hubs and integration strategies to build a full, 360-degree view of every customer. At the same time, marketing clouds are becoming more connected – enabling marketers to orchestrate their customers’ experi… Read more

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The Right to Be Forgotten and AI

One (of the many) confusing aspects of the EU General Data Protection Regulation (GDPR) is its “right to be forgotten”. It’s related to the right to erasure but takes in far more ground. The right to have your personal deleted means that data held by the ... (more…)

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